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Smarter shopping

Compare pack sizes using unit prices

A comparable price per kilogram, litre or item helps you assess different pack sizes.

Shelves holding different food packages

The price on the front of a pack says little about how much it contains for the money. Comparing quantities requires the same reference unit. This is an arithmetic aid rather than a complete buying decision: consumption, composition and storage space still matter. A larger pack with a lower unit price may remain the less practical choice.

First use the same unit

Compare weights with weights and volumes with volumes. If one amount is given per hundred grams and another per kilogram, convert one of them. A kilogram contains ten lots of a hundred grams. Also check that the products are actually comparable, with a similar product type and composition.

A practical formula is: pack price divided by content in kilograms gives the price per kilogram. The same calculation works for litres. For items sold by number, a per-item comparison is useful only when size and function are similar.

A deliberately hypothetical calculation

Suppose a pack contains 500 grams and costs €2.40. Dividing 2.40 by 0.5 gives €4.80 per kilogram. A second pack contains 750 grams and costs €3.30. Dividing 3.30 by 0.75 gives €4.40 per kilogram. These are invented example amounts, not current offers.

The larger pack is cheaper per kilogram in this example, but requires an extra 90 cents at checkout. If you need only 500 grams and will not use the remainder, the unit price alone does not settle the buying decision.

Distinguish contents from usable quantity

For products containing liquid or additional components, a different quantity declaration may matter for your purpose. Read the pack: are you interested in everything it contains or only the part you intend to use? Compare the same type of quantity wherever possible.

For concentrates, the stated application also matters. A small bottle and a ready-to-use mixture cannot be compared usefully through bottle volume alone. Use clear manufacturer instructions rather than assuming a dilution rate.

Include your own consumption

Consider how long opened supplies remain in your home and whether a large pack can be closed properly. Limited cupboard space, an unfamiliar flavour or infrequent use may argue against a greater quantity. For regularly used products, the unit price can be assessed alongside shelf life and storage. Photograph the details if you want to calculate two alternatives more calmly later.

Before you buy

  • Use identical reference units.
  • Check pack contents and composition.
  • Separate unit price from total spending.
  • Buy supplies you expect to use.

Unit price describes the relationship between money and quantity. Whether that quantity is worthwhile depends on your actual use.

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